Field Limits and Quotas

Introduction

This page describes API quotas and field size limits.

Quotas

These are the current quotas for the Advertising APIs:

Places Management mutate operations: 40K places per day

AdGroupCriterion mutate operations: 15 categories per AdGroup

Reporting: 100 campaigns per batch

Field Limits

The following tables describe the field length limits, in characters, for the Advertising APIs. In the case of floating point numbers, we give both the precision (total number of digits) and scale (number of digits to the right of the decimal point).

Campaign

Property	Limit
name	100
budgetAmount	11,4
id	10
externalId	10
accountId	10
serviceStatus	3
product	40

Place

Property	Limit
name	255
address + address2	128
city	128
state	40
postalCode	8
phone	60
Listing Tagline	140
Website Url	2000
Tagline	2000
Display Url	255
Menu Link Url	1000
Reservation Link Url	1000
Owner’s Message	4000
Profile Bullets	75
Facebook Username	512
Twitter Handle	24
Image Path	2000
Business Hours	255
Customer Message Url	1000
Parking Options	64
Expertise	200
Insurance	2000
License	2000
Service Provider	150
Mobile Number	10
Tip Text	400
Tip Title	40
Cross Street	200

AdGroup

Property	Limit
email	60
adgroupId	10
placeId	10
externalPlaceId	256
businessPhone	60
displayPhone	30
name	255
recordCalls	1
assignedMeteredLine	1
campaignId	10
meteredPhoneType	1
meteredLineStatus	1
status	1

Bid

Property	Limit
actionTargetName	40
ppe	11,4

AdGroupAd

Property	Limit
campaignId	10
adGroupId	10
adId	38
tagline	200
imageUrl	2000
adType	40
status	12

AdGroupCriterion

Property	Limit
keyword	60
adGroupId	10
adGroupCriterionId	12
type	1

AdGroupGeo

Property	Limit
adGroupId	10
geographyId	38
geographyName	60
geographyType	12
cityName	128
provinceName	40
metroCode	40
metroName	60
provinceCode	40
neighborhoodName	80
address1 + address2	128
postalCode	5

Performance

Property	Limit
externalCampaignId	10
campaignName	100