1. Introduction
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You shall also display no less than two (2) Ads on each Mobile page other than a Places Page (e.g. search results page) on the Publisher Application in which Licenesed Content is displayed.
3.6.3 Content
Other optional content that may be displayed includes: reviews, images, menus, social media, driving directions, send to friend link, send to phone link, print map link, print offer link and other third party content provided by CityGrid. You acknowledge that Your quality score (which may be used to calculate Your revenue payment) is based in part on secondary clicks; as such, display of optional content on primary Places Pages and any secondary Places Pages will likely result in a higher quality score.
3.6.4 Ads
You may choose to create and/or display on the Publisher Application Ads provided by CityGrid via the applicable APIs or other method as CityGrid may designate from time to time. Each Ad displayed on the Publisher Application must contain the business name and must be categorically and geographically relevant to the End User query or activity. You shall not alter the content or Web Link of any Ad, and each Ad displayed shall link directly and solely to the Web Link or a Places Page. No Ads shall display the phone number of the business, nor shall it contain any deceptive, fraudulent or other content unrelated to the business. The format, presentation, display and placement of all Ads on the Publisher Application shall be in accordance with the Documentation.
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In addition, Licensed Content may contain Marks of CityGrid, its partners or other third party providers. You may not delete or in any manner alter these Marks, or otherwise remove, distort or alter any element of these Marks (including squeezing, stretching, inverting, discoloring etc.). You will not display any Mark (i) in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by CityGrid, other than Your use of the CityGrid® Tools, or that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of CityGrid or CityGrid personnel, (ii) in a manner that is misleading, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to CityGrid, or (iii) on the Publisher Application or any site that violates any law or regulation.
3.9 Search Engine Coding Requirement
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